The wedding industry is probably one of the biggest industries in the world. There are a lot of contributors to the size of this industry, most of which are at a very social level. Let’s see what they are:

Image

People are very image conscious and it really matters to them the sort of importance they hold in the society. One of the most important contributors to the wedding industry is the fact that people want to show off the sort of money they have even if they don’t have it. Most of the weddings (Wayfarers Chapel wedding) in India, especially in North India, happen by taking a loan or by selling some property or possession. They, in turn, preserve the memory of this day till time immemorial through photos and videos. This fact itself reflects the importance that a person’s image holds for them and that contributes to a big, fat, Indian wedding.

Expanding Families

Scientifically speaking, as the life expectancy of people has gone up, more generations of a family exist together leading to huge families, especially in India. It is a common occurrence for a family to have as many as 50 to 60 members. If we consider the integration of a society, it also involves the people living around your area plus the friends that you have. Then even if you stick to inviting your closest acquaintances you still have a huge number of people to invite also keeping in mind that the closest people of both the family get together at this occasion.

Community Building

Your social circle, your work life, your children’s social circle, and their work life is a classic example of community building wherein the culture of societies has lead everyone to know everyone. Even if you restrict yourself to your immediate neighbors, you are bound to get sucked into the web of socializing to the point that you cannot ignore the community that you live in. This integrated community building is also one of the biggest contributors to the wedding industry wherein, again, a huge number of people end up getting invited.

Sharing The Joy

It is also a common way of looking at it that you invite people to share the joy of your life with them. Sharing the joy not only involves inviting your immediate community and family but also the fact that others might have invited you to their moment of joy and you want to do the same to them by reciprocating when you have a joyous occasion in your life.