SEO, short for Search Engine Optimization is a term used with regards to ranking at the top level in the search results shown, when one types in a specific keyword as per their requirement on a web browser, say Google Chrome (most commonly used), Internet Explorer or Mozilla Firefox. However, an interesting fact which many users are unaware of, is that the bulk of unmanaged data and  information we come across on Google comprises of only 0.04% of the total data. A considerable percentage of data is a part of the dark web, which ordinary users are unaware of, as of now. Top notch coders having sufficient knowledge of hacking (ethical can be a choice though, unfortunately) are a part of this closed-knit community of dark web and developments regarding the same.

SEO can be very useful, for instance, when you have your own website promoting the commercially available products and services which can be availed via your business, start-up, your personal blog showcasing your artworks and creative writing skills as well, and the main requirement you possess is to reach out to a relatively larger group of people than you presently are and produce a hike in the number of consumers(for your product) or audience(for your creative work). An increase in the number of clients and(or) art enthusiasts for your content will ultimately be beneficial for your business; it will produce a directly proportional increase demand for your product, contribute to a greater quantity of manufacture and wholesale and ultimately guide you to profit; a richer audience can provide constructive criticism for your work and make you carve your niche in the present cut throat competitive world as an emerging artist and author witch a knack for creative expressions. There is always a consumer base for works which revolve in and around creativity, be it on any particular aspect, say burning social issues or a touching personal experience you want to share with the world.

SEOs can be broadly implemented through the following methodologies:

• Promoting your website or blog, its contents and related events( sales, marketing or exhibition) on social media websites like Facebook, Instagram and sending personal links as Whatsapp statuses and personalised messages explaining the reason behind publicizing the same.
• For a relatively larger business organisation, paid advertisements can be featured on the Google search results web page and on social media websites experiencing high traffic throughout the day continuously.
• For individual users, Google Webmaster can be a suitable resource for ranking your website as a resultant output of certain keywords being searched online, and thus optimising it for search engines.
• Consulting a SEO Specialist for handling all details regarding management of online tasks in the competitive e-commerce market.